Las Vegas – April 1, 2025 – The entertainment landscape is about to experience a seismic shift as Black Sands officially launches its groundbreaking platform designed to transform digital creators into media powerhouses. Co-founded by culinary television producing powerhouse Kesha Tatro (of “Hell’s Kitchen,” “MasterClass,” and “MasterChef USA”) fame and Marketing executive Tevye Harper, Black Sands is poised to capture a significant share of the multibillion-dollar creators economy with its innovative approach to multicultural storytelling.
“We’re not just another content studio – we’re creator architects,” explained Tevye Harper. “Black Sands was born from recognizing that today’s most authentic voices often struggle to bridge the gap between digital success and mainstream media opportunities. We’re changing that narrative by building pathways for creators to evolve from social media personalities into entertainment entrepreneurs.”
Where Digital Creators Become Entertainment Powerhouses
At the heart of Black Sands is Black Sands THREE60, a comprehensive creator community program that does more than just produce content – it builds careers. Through strategic partnerships with digital creators across YouTube, TikTok, and podcasting platforms, Black Sands THREE60 provides the infrastructure for talent to develop long-form premium content for AVOD channels and FAST networks, create branded merchandise, design immersive fan experiences, and forge lucrative brand partnerships.
“Throughout my career, I’ve witnessed incredible talent struggle to break through traditional entertainment barriers,” said Lakesha Tatro, whose culinary expertise and television presence bring invaluable industry insights to the company. “With Black Sands THREE60, we’re not waiting for gatekeepers to open doors – we’re building new pathways entirely.”
Multicultural Content That Resonates
Black Sands has already begun production on several original series that showcase its commitment to authentic, diverse storytelling. Leading the lineup is “Pop Culture Kitchen,” featuring Lakesha Tatro and friends creating elevated versions of iconic dishes from popular movies and TV shows – bringing nostalgic food moments to life with professional culinary expertise.
“Food is universal, yet the stories behind our favorite dishes are deeply personal and cultural,” noted Tatro. “With ‘Pop Culture Kitchen,’ we’re celebrating the intersection of entertainment, nostalgia, and culinary creativity in a way that resonates across audiences.”
Additional programming in development spans travel, music, and lifestyle content, all designed to showcase multicultural perspectives often overlooked in mainstream media.
A Dream Team of Industry Innovators
Joining Harper and Tatro in this ambitious venture are Brent Bush (COO) and Ahmad Ade (Chief of People & Culture), forming a leadership quartet with complementary expertise across entertainment production, business development, and talent cultivation.
“Our approach is holistic – we’re simultaneously addressing content gaps in the market while solving structural challenges for creators,” explained Bush. “The Black Sands ecosystem connects all the critical dots: compelling content, engaged community, commerce opportunities, and professional development.”
Ade added, “We’re building more than a studio – we’re fostering a movement that recognizes and rewards authentic voices. Our success is measured by how effectively we empower others to thrive.”
About Black Sands Ventures Inc.
Black Sands Ventures is a next-generation media company pioneering the future of multicultural entertainment and creator empowerment. Through its signature Black Sands THREE60 program, the company partners with digital creators to develop premium content, merchandise, experiences, and brand alliances that transform creative talent into sustainable businesses.