We are a creative collective within Black Sands that connects brands and audiences through the things that really matter to them. We leverage our THREE60 creator community and creative long-form production studio with the technology, insights, measurement tools and branded content channels to connect brands to community.
WHAT WE DO
TRADECRAFT pairs curated content creators with brands to develop custom, long-form storytelling that reaches highly engaged, niche audiences. Unlike traditional ads, we build authentic partnerships and multi-channel campaigns that convert. We combine the reach of influencers, the precision of performance marketing, and the depth of branded content — all under one roof.
THE TRADECRAFT
DIFFERENCE
Method | Cost-Efficient | Custom Content | Community Engagement | Targeted ROI | Brand Integration |
TRADECRAFT | ✅ | ✅ | ✅ | ✅ | ✅ |
CTV Ads | ❌ | ❌ | ❌ | ❌ | ✅ |
Influencer Posts | ✅ | ❌ | ✅ | ❌ | ❌ |
Social Ad Buys | ✅ | ❌ | ❌ | ✅ | ❌ |
CAPABILITIES OVERVIEW
Branded Entertainment
Long-form Video
Docuseries
Digital and Social Video
Series Development
Audio
Podcast Development
Branded Segments
Custom Promotions
Host-Reads
Custom Series
